What are the things that are considered annoying by Internet users when browsing a commercial website?
Check out Taylor Nelson Sofres survey of 2,500 adult Internet users in the United States. More than a third of respondents stated interrupted by pop-up ads, which suddenly appear when they open a site.
This is the order of things that most hated of Internet users as quoted by eMarketer:
1. Pop-up ads (34.9%)
2. Obligations registration or login to view the website (16.7%)
3. The requirement to install additional software to view web sites (15.7%)
4. Delays the emergence of web pages (9.1%)
5. Link dead, can not be accessed (4.7%)
6. Navigation is confusing (4.1%)
7. The information is not updated (3.1%)
8. No contact information, only the web form (2.6%)
9. Music that automatically reads (2.0%)
10. Browsers can not be clicked "back" (1.7%)
11. Search facility that is not effective (1.6%)
12. Flash animation or excessive (1.5%)
13. Text moves (0.9%)
14. Open a new window for the link (0.9%)
15. Views are ugly (0.3%)
If a web site unfortunately interfere, then the responses of Internet users is very clear: they will not want to come back, they will cancel the registration. For e-commerce sites that are considered bad, their responses were: 70% of them will not buy online. And unfortunately, the bad image will they carry over to the offline store.
